Tealive, Malaysia’s celebrated bubble tea brand, is taking its first step into the Middle Eastern market through an exciting partnership with Dubai-based Eureka Restaurant & Café. Loob Holding Sdn Bhd, the parent company behind Tealive, has been on a global expansion spree, and this collaboration signals its foray into the UAE’s dynamic food and beverage scene.
This milestone follows Tealive’s recent growth into Africa and North America, reflecting Loob Holding’s strategic vision to bring its vibrant bubble tea experience to new regions. The UAE debut aligns seamlessly with the rising demand for unique and refreshing beverage options, further cementing Tealive’s reputation as a leading lifestyle tea brand.
A Groundbreaking Partnership
Bryan Loo, Founder and CEO of Loob Holding, officially signed a Master Franchise Agreement in Dubai with Abdulwahab Ilyas Galadari, the visionary founder of Eureka Restaurant & Café and board member of Ilyas and Mustafa Galadari IMG Group. This pivotal collaboration marks the entry of Tealive into the UAE, with both parties dedicated to introducing the brand’s signature bubble tea to the region. Loo expressed his excitement about this expansion, calling it a significant achievement for Tealive. “The UAE presents a vibrant and promising market,” he shared, highlighting the region’s appetite for innovative and lifestyle-oriented beverages. Partnering with Eureka Restaurant & Café offers a strategic advantage, blending Tealive’s unique offerings with Eureka’s deep local insights and international expertise.The UAE Rollout Plan
The UAE expansion will kick off with a flagship store in Dubai, set to open in early 2025. This store will serve as the cornerstone for Tealive’s operations in the region, offering customers an immersive introduction to the brand’s inventive menu. Following the flagship launch, four additional outlets are slated to open within the first year, strategically placed in major cities to capture diverse audiences. This phased rollout reflects Tealive’s tried-and-tested approach of starting small and scaling operations as the market develops. Bryan Loo reiterated the importance of this method, emphasising its success in other regions and its potential to drive growth and adaptability in the UAE.Eureka’s Local Expertise meets Tealive’s Global Vision
The collaboration with Eureka Restaurant & Café is not only strategic but synergistic. By leveraging Eureka’s intimate knowledge of the UAE market and its established presence in international ventures, Tealive aims to seamlessly integrate its brand into the local culture. A key highlight of this partnership is Tealive’s planned outlet at a major UAE theme park, which attracts over 20,000 daily visitors. Loo noted that this high-traffic location offers an unparalleled opportunity to introduce Tealive to a broad and diverse audience, helping the brand quickly gain traction in the competitive UAE food and beverage landscape.Tealive: A Global Phenomenon
From its humble beginnings in Malaysia, Tealive has grown into a global lifestyle tea brand with over 800 outlets worldwide. Its success lies in its commitment to innovation, quality, and delivering joy through every cup. Whether it’s a store visit or the DIY bubble tea kits that bring the experience home, Tealive continues to redefine tea culture. The brand’s journey to the UAE is a testament to its global aspirations and its mission to make bubble tea a universal delight. With a focus on combining fresh flavours, creative offerings, and a lifestyle-driven approach, Tealive is poised to win hearts in the Middle East. As Tealive prepares to make its mark in the UAE, the partnership with Eureka Restaurant & Café underscores its commitment to spreading the joy of bubble tea while respecting local tastes and preferences. For fans of unique beverages and vibrant flavours, Tealive’s UAE debut promises to deliver a refreshingly unforgettable experience.Image Source, Rights & Credits: Tealive
